Here it is:
"I decided that if I could paint that flower in a huge scale, you could not ignore its beauty." - Georgia O'Keeffe
Scale is both an element of design, and a tool that can be used in the process of design.
As an element of design, the use of scale in the silhouette or embellishments of the garment as a design tool can be a powerful tool, as recognized by Georgia O'Keeffe. Fashion illustrations are also a scaled image of the finished garment. Vionnet is commonly thought to have been the first apparel designer to test patterns on a scaled down three dimensional form before creating her designs.
The challenge this year is to use scale as either a design element or a tool. As an element of design, how do you use scale in relation to the human figure? As a tool, what is the effect? What is the effect when you create the typical seven - head croquis figure? Is there a different way to scale or proportion your figure? What would it be like to draw a full scale image of your design?
Entries need to include both a design and a written statement
Written statement: A description of what the use of scale means to you as a designer
Submission date: Midnight on January 30, 2017
Finalist Announced: February 15, 2017
Entry Fee: $15
Mail in entries addressed to:
Department of Fiber Science & Apparel Design
T57 Human Ecology Building
Cornell University, Ithaca, NY 14853
Online Entries: (Link)
Hard copy entry form: (Link)
If you have any questions about the award, visit the Frequently Asked Questions page.
The 1st, 2nd, 3rd and 4th place winners will be invited to attend the Cornell Fashion Collective's fashion show (VIP seating). The 1st place winner will receive a subscription to Women's Wear Daily, a selection of professional apparel construction tools, and will be invited to attend a master class with an FSAD apparel professor, focusing on techniques related to the process of transforming their sketch into a garment. The 2nd prize winner will receive a one year subscription to Woman's Wear Daily and selection of professional apparel construction tools. The 3rd prize winner will receive a selection of professional apparel construction tools and the 4th place winner will receive a gift bag of art supplies.
Honorable mentions will receive a certificate.
Judges consist of three Fiber Science & Apparel Design alumni working in the apparel design industry and one Apparel Design faculty member.
Click here to download a hardcopy submission form.